B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also various other realities about modern B2B advertising and marketing. We review just how the purchasing journey is currently totally fragmented and the way that area building can help marketing professionals retake control

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, as well as other realities regarding contemporary B2B advertising. We talk about exactly how the purchasing journey is currently entirely fragmented and also the way that community building can aid online marketers take back control